Branding is a way of identifying your business. It is how your customers recognize and experiences your business. A strong brand is more than just a logo; it is reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.
Your brand should reflect what your business stands for and what sets it apart from your competitors – it expresses the qualities, strengths and ‘Personality’ of your business.
Branding should be considered in every stage of a business – launching a business with a strong brand will give you a greater chance of success, but maintaining the brand will help you achieve the professional success you aim for and build your business’s core values.
A 212 Degrees, we help start-ups and new businesses define brand vision and compelling brand strategies and design powerful brand experiences. We also work with existing business to help renovate their brand and marketing strategies with executive presence training and leadership coaching. We begin with the 212° Brand Audit through which we assess the current branding of the organization vis-à-vis the branding goals and basis our findings, we embark on the process of transformation, in close consultation with the client.